Hi Annika. Thank you so much for your kind words! Your article sounds really intriguing, I had not heard of this 'flight shaming' practice, so I look forward to reading about it and your analysis! I also find how Extinction Rebellion have started using the terminology 'XR' for their movement very clever actually. It shortens their name, makes it more accessible, less offensive, and moves attention away from the 'rebellion' part of their name. Maybe they have hired a marketer!