Hi Fred, I am glad you appreciated the piece, and thank you for your thoughtful commentary/wider discussion of the issue! You are right. A clear mission statement, one that is short, visionary, communicable to more people, is vital. XR should learn a lesson from political campaigns, e.g. Obama 'Yes we can.' I also feel that the power of individual action, such as Greta Thunberg's comes from the inspiration it gives to others for greater collective action. It is not necessarily about the action itself, but rather the example it sets for many others to follow.