One Principle That Saved Apple From Bankruptcy

Steve Jobs’ approach to work that turned an annual loss of $1.03b into profit.

Photo by AB on Unsplash

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It was 2001, and Steve Jobs had just slashed the seven other ideas from his whiteboard. The list was marked ‘ten things we should be doing next’ — a list his top employees had been deliberating over. Better to do three things perfectly, he believed, than ten…