One Principle That Saved Apple From Bankruptcy

Steve Jobs’ approach to work that turned an annual loss of $1.03b into profit.

Photo by AB on Unsplash


It was 2001, and Steve Jobs had just slashed the seven other ideas from his whiteboard. The list was marked ‘ten things we should be doing next’ — a list his top employees had been deliberating over. Better to do three things perfectly, he believed, than ten…